Christo is following the ideology of the "Happening" which gives bored artzy fartzies something to do. If you make money at it you are a success. If you don't, then you're just another phoney failure like most so called artists.
In the long run the Central Park thing won't even impress the pigeons. As for Christo's former Reichstag's schtick I've always preferred Hermann Goering's more original Dada happening. He, with some artistic assistance, burned down the place down instead of just covering it with plastic wrap. That certainly had a far greater long term effect.
If Christo was somewhat more creative than an average Dadaist patzer he might just take a public hot lead enema on top of the ticket counter at the MOMA and then extinguish the sun. No Modern Art buff could easily forget that.